Eyeshadows

Common Formulas
  • Pressed Powder: The most common and beginner-friendly type. It is pressed into pans and easily picked up with a fluffy or dense makeup brush.
  • Cream: A smooth, emollient formula that can be applied with fingertips or a synthetic brush. Great for a quick wash of color but requires blending to prevent creasing. 
  • Liquid: A wet, highly blendable, and long-lasting formula that often dries down to a transfer-resistant finish. 
  • Sticks/Crayons: Twist-up pencils that provide quick, mess-free application for on-the-go touchups. 
Popular Finishes
  • Matte: Flat, non-shiny colors perfect for creating depth in the crease and toning down excess shine.
  • Shimmer/Metallic: Reflective, light-catching finishes ideal for the center of the lid or inner corner to make the eyes "pop".
  • Satin: A soft, glowing finish that sits between matte and shimmer.
  • Glitter: Features suspended sparkling particles for intense, glamorous dimension. 
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